Trendsetters

Each season, model pundits eagerly await BCBG Max Azria's line-up on Day 2 of New York Fashion Week for an indication of the new faces with the most breakout star potential. The BCBG casting is one of the most anticipated castings for any model hopeful. A favourable impression on head designer Lubov Azria can catapult a model into the limelight with possible appearances at anyone of the three presentations for BCBG, Hervé Leger and Max Azria. Last season, newcomer Karolina Waz opened for BCBG Max Azria, followed by a slew of gorgeous new models including Karo Mrozkova, Valerija Sestic, and Brenda Kranz, interspersed amongst faces of the season Kate King, Daga Ziober, Emily Baker, Zuzanna Bijoch and Fei Fei Sun. 

This season casting duo Barbara Nicoli and Leila Ananna, reveal to style.com that they are on the lookout for a straight-forward kind of beauty, or as Ananna refers to as an "eighties glamour - not the fragile quirky look anymore." Amongst the newcomers at the top of their ones to watch list are Katryn Kruger, Nadine Ponce, Josefien Nielsen and Appoline. The industry's finest were in attendance at the BCBG casting for a shot at the hottest ticket in town.

Sara Blomqvist checks in
Photographer - Craig Arend
Source - altamiranyc.tumblr.com

Time to kill
Source - bcbgmaxazriagroup.com

Fine Company
Photographer - Craig Arend
Source - altamiranyc.tumblr.com

Looking at you
Photographer - Craig Arend
Source - altamiranyc.tumblr.com

In the Bag - Kelly Mittendorf
Source - bcbgmaxazriagroup.com

Light Relief
Photographer - Craig Arend
Source - altamiranyc.tumblr.com

In the Line of Fire - Kelly Mittendorf
Photographer - Craig Arend
Source - altamiranyc.tumblr.com

Sissi Hou
Source - bcbgmaxazriagroup.com

Sui He
Photographer - Craig Arend
Source - altamiranyc.tumblr.com

Andie Arthur & Kate King
Photographer - Craig Arend
Source - altamiranyc.tumblr.com

Captive Blue

Vogue Russia assembles a quartet of fashion's most intriguing new faces for its February 2012 issue. Anais Pouliot and Ming Xi are joined by relative newcomers Karo Mrozkova and Kate King for an eye-catching editorial lensed by Patrick Demarchelier. Sporting cobalt blue lips, ragamuffin hair and contrasting white ensembles, the quartet looks simply sublime, regal and effortlessly chic. Demarchelier delivers an editorial which is fresh, unpredictable and visually enticing. The clever use of light and shade, contrasting colour and inspired casting result in an editorial which captivates and enthrals.

Anais Pouliot & Ming Xi
Vogue Russia - February 2012
Photographer - Patrick Demarchelier
Source - models.com

Karo Mrozkova, Ming Xi, Anais Pouliot
& Kate King

Kate King

Ming Xi

Anais Pouliot, Ming Xi & Kate King

Ming Xi & Karo Mrozkova

Anais Pouliot

Kate King
Vogue Russia - February 2012
Photographer - Patrick Demarchelier
Source - models.com

Sitting Pretty

Casting and Management Company, Confessions of a Casting Director (COACD) is my ultimate resource for polaroid shots of modelling's newest talent. Based in New York, COACD's advertising client roster includes Levis, Uniqlo, Diesel, Adidas, Macy's and Neiman Marcus. A favourable impression on casting guru Douglas Perrett and his team at COACD, can land a model in the pages of Mixte, Dazed & Confused, Wonderland, Vogue, Harper's Bazaar, Interview and Love Magazine.

Emily Didonato

Karo Mrozkova

Karlina Caune

Maud Welzen

Calandra Stavroudis

Mackenzie Drazan

Estée

Julia Frauche

Josephine Skriver

Kelly Mittendorf

Maria Bradley

Ophelie Rupp

Daga Ziober
All images courtesy of COACD

Frontrunner

The Milan and Paris show circuits are notorious for being particularly tough markets for newcomers to crack. Twenty year old Karo Mrozkova however emerged from the fracas as the most coveted newcomer of the Spring/Summer 2012 season. With a staggering 50 shows to her credit, the luminous Czech beauty ticked all of the right boxes, gliding down the runways for the likes of BCBG Max Azria, Band of Outsiders, Carolina Herrera, Herve Leger, Theysken's Theory, 3.1 Phillip Lim, Rodarte, Acne, Antonio Berardi, Jil Sander, Dolce Gabbana, DSquared, Just Cavalli, Lanvin and Chanel. Represented by Marilyn Model Management in New York, the statuesque 180 cm tall blond bombshell is a dead ringer for Hana Soukupova and Filippa Hamilton with a dash of Grace Kelly thrown in. I am certain that Mrozkova's classic blonde haired, blue eyed look will make her a frontrunner when it comes to casting campaigns for the season ahead.

Classic Blonde
Photographer - Unknown
Source - thefashionspot.com

Marie Claire Czech Republic - Issue Unknown
Photographer - Dennison Bertram
Source - thefasionspot.com

Photographer -  Jacob Sadrak
Source - jacobsadrak.blogspot.com

Photographer - Unknown
Source - thefashionspot.com

BCBG Max Azria - S/S 2012
Photographer - Yannis Vlamos

Just Cavalli - S/S 2012
Photographer - Yannis Vlamos

Lanvin - S/S 2012
Photographer - Yannis Vlamos

Gianfranco Ferre - S/S 2012
Photographer - Marcus Tondo

Theysken's Theory - S/S 2012
Photographer - Gianni Pucci
All runway images courtesy of style.com