Everything Old is Suddenly New

Roberto Cavalli pays homage to Richard Avedon's classic Versace imagery from the late Eighties and early Nineties for its Spring/Summer 2012 campaign. Model-maker Steven Meisel teams up with iconic models Naomi Campbell, Kristen McMenamy and Karen Elson alongside relative newcomer Daphne Groeneveld. Kudos has to be given to Cavalli for casting such an eclectic line-up with each model possessing a look that is uniquely distinct and individual. The pairing of new modelling sensation Groeneveld with supers Campbell, McMenamy and Elson, brings a freshness and interesting dynamic to the shoot. Cavalli's underlying message appears to be that beauty at any age can be fierce.

Naomi Campbell, Kristen McMenamy, Karen Elson
& Daphne Groeneveld
Roberto Cavalli - S/S 2012
Photographer - Steven Meisel

Daphne Groeneveld
Roberto Cavalli - S/S 2012
Photographer - Steven Meisel

Karen Elson
Roberto Cavalli - S/S 2012
Photographer - Steven Meisel

Naomi Campbell
Roberto Cavalli - S/S 2012
Photographer - Steven Meisel

Daphne Groeneveld, Karen Elson, Kristen McMenamy
& Naomi Campbell
Roberto Cavalli - S/S 2012
Photographer - Steven Meisel
Source - models.com

Playing it Safe

As the big name campaigns begin to emerge, it appears that designers are relying on established faces to draw in consumers. Gisele Bundchen flaunts her trademark sass appeal for Versace and Givenchy whilst fellow Brazilian turns it out in Haiti for Donna Karan. Natasha Poly is one of the boys for DSquared2 whilst iconic Italian model Maria Carla Boscono embodies the very spirit of Yves Saint Laurent and doubles up for Givenchy. Age and experience appear to be a major draw card with each of the aforementioned models having been in the modelling game for more than a decade. The exception to the rule is Prada who assemble an eclectic cast of recognisable faces alongside new recruits. Natasha Poly and blasts from the past - Elise Crombez and Meghan Collison, join newcomers Katryn Kruger and Kati Nescher for its gas guzzling hotrod themed campaign. 

Maria Carla Boscono
Yves Saint Laurent - S/S 2012
Photographer - David Sims

Maria Carla Boscono
Yves Saint Laurent - S/S 2012
Photographer - David Sims
Source - models.com

Adriana LIma
Donna Karan - S/S 2012
Photographer - Russell James
Source - nymag.com

Adriana Lima
Donna Karan - S/S 2012
Photographer - Russell James

Adriana Lima
Donna Karan - S/S 2012
Photographer - Russell James
Source - models.com

Gisele Bundchen
Versace-  S/S 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Chris Moore, Gisele Bundchen & Simone Nobili
Givenchy - S/S 2012
Photographer - Mert Alas & Marcus Piggott
Source - fashiongonerogue.com

Maria Carla Boscono, Simone Nobili & Chris Moore
Givenchy - S/S 2012
Photographer - Mert Alas & Marcus Piggott
Source - fashiongonerogue.com

Natasha Poly, Dmitriy Tanner, Matt Woodhouse,
Paolo Anchisi & Ton Heukels
DSquared2 - S/S 2012
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Ymre Stiekema & Katryn Kruger
Prada - S/S 2012
Photographer - Steven Meisel

Kati Nescher & Meghan Collison
Prada - S/S 2012
Photographer - Steven Meisel

Natasha Poly & Elise Crombez
Prada - S/S 2012
Photographer - Steven Meisel
Source - fashiongonerogue.com

Maximum Exposure

Mert Alas & Marcus Piggott go for maximum exposure, shooting Fall/Winter campaigns for Roberto Cavalli, Versace and Dsquared2. Maria Carla Boscono, Natasha Poly and Karen Elson team up for the photographic duo in Roberto Cavalli's lush autumnal themed campaign. The trio of enchantresses cast a spell amidst a lush setting of fuschia pink flora and golden brown foliage. Versace's bold campaign features Saskia de Brauw and Sean O'Pry against a desert landscape with ominous dark clouds swirling on the horizon. Newcomers Emily Baker, Saskia de Brauw, Bo Develius and  Francisco Lachowski have gone back to the ranch for DSquared colonial inspired campaign. Stylist Katie Grand combines leather, denim, sequins, swarovski crystals, fur and bow ties, to bring new meaning to the term colonial chic.

Natasha Poly, Karen Elson & Maria Carla Boscono

Maria Carla Boscono, Karen Elson & Natasha Poly

Karen Elson, Natasha Poly & Maria Carla Boscono
Roberto Cavalli - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - fashiongonerogue.com

Saskia de Brauw

Sean O'Pry

Saskia de Brauw

Sean O'Pry

Saskia de Brauw
Versace - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - fashiongonerogue.com & fashionisto.com

Adrien Sahores

Emily Baker

Francisco Lachowski

Saskia de Brauw

Bo Develius
Dsquared2 - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - models.com

On the Prowl...

The Fall/Winter 2011 campaigns continue to surface with Givenchy, Chanel and Versace delivering a veritable smorgasbord of delectable visual treats. The three fashion houses present delightfully modern and emotionally engaging images which will surely attract the consumer dollar in the months ahead. Karl Lagerfeld captures Freja Beha Erichsen perched inside a photo booth posing as a feline. Styled by former Vogue Paris Editor-in Chief Carine Roitfeld, the campaign's playful, youthful vibe is a welcome departure from Chanel's traditionally staid imagery.

Freja Beha Erichsen
Chanel - F/W 2011
Photographer - Karl Lagerfeld
Source - models.com

Freja Beha Erichsen
Chanel - F/W 2011
Photographer - Karl Lagerfeld
Source - fashionologie.com

Freja Beha Erichsen
Chanel - F/W 2011
Photographer - Karl Lagerfeld
Source - fashionologie.com

Donatella Versace enlists Mert Alas & Marcus Piggott to capture models Saskia de Brauw and Sean O'Pry for it's Fall 2011 campaign. The dark, cinematic imagery is a distinct departure from Versace's trademark overtly sexy iconography. The selection of models clearly heralds a directional shift for Versace with Donatella revealing in an interview with WWD, "For me, it is expected to have the blond girl, the sexy girl, and this is what Versace meant recently, but I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tenant, everyone was always saying 'Wow, this is not a Versace girl, she is not blond.' Sometimes you need to renew yourself to work better and to make a little bit of a push."

Saskia de Brauw
Versace - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Sean O'Pry
Versace - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - models.com

The Givenchy Fall 2011 Campaigns pulls out the big guns with Mert Alas & Marcus Piggott teaming up with powerhouse stylist Carine Roitfeld to shoot some of modelling's most iconic faces. Naomi Campbell, Rob Evans, Natalia Vodianova, Kristen McMenamy, Maria Carla Boscono and Jonathan Marquez glare and scowl down the camera's lens whilst unleashing a lion's roar. The experience and emotional range exhibited by Campbell, Vodianova et al. elevates this campaign to a level that is befitting of the extraordinary talent assembled.

Naomi Campbell
Givenchy - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - models.com

Rob Evans
Givenchy - F/W 2011
Photographer - Mert Alas & Marcus Piggott
Source - models.com