One of the aspects that I enjoy most about compiling this blog is that I get the chance to profile models whose work I admire and that perhaps have been overlooked in the fashion industry. Twenty-three year old Dutch model Marloes Horst is a perfect case in point. Originally discovered in 2007, Horst was catapulted into the modelling's major league when she was cast in the Spring/Summer 2009 Prada show alongside a slew of Dutch models including Bette Franke, Ymre Stiekema, Cato Van Ee and Lara Stone. A deluge of bookings followed including campaigns for Valentino fragrance, Sportmax Code, Iceberg, and editorial appearances in Dazed & Confused, V magazine, Vogue Russia, and the Italian editions of Elle, Flair, Amica, and Marie Claire.
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| Marloes Horst Photographer - Dan Martensen Source - thefashionspot.com |
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| More than meets the eye Free People - S/S 2010 Photographer - Thomas Wolfe Northcut Source - thefashionspot.com |
Horst's classic blue-eyed, blonde, bombshell looks and va-va-voom physique should have played to her advantage but instead she found herself reluctantly cast in the ilk of a commercial model, more suited to lingerie and swimsuit clients. The buzz surrounding Horst gradually dissipated and she was no longer as sought after on the international show circuit nor for high fashion editorial work. Realising that Horst's modelling options had stalled, her management team at Next Models went into overdrive to strategically reposition the budding model on the market by paring back her bookings and through careful selection of the types of jobs that she would take on.
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| Harpers Bazaar Australia - March 2012 Photographer - Will Davidson Source - fashiongonerogue.com |
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| Australian Vogue - February 2012 Photographer - Nicole Bentley Source - thefashionspot.com |
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| W Magazine - June 2011 Photographer - Santiago Sierra Source - models.com |
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| Allure - June 2011 Photographer - Nicholas Moore Source - the fashionspot.com |
The past twelve months have played witness to Horst displaying a stunning versatility in editorials for a diverse range of publications including W, Intermission, Muse, French Revue de Modes, Dazed & Confused, Allure, US Glamour, and the Australian, Mexican and Spanish editions of Vogue. Don't get me wrong, Horst is still capable of donning a swimsuit with her trademark sex appeal, the difference now though is that she does so with a high fashion slant. In an interview with digitaldiamonds.de Horst reveals that, "The agency always tells what kind of jobs I'm on option for and they advise me. You talk about what way you and your agency want to present and push you. Every model has her own road to take." With lucrative bookings for the likes of Victoria's Secret, Pirelli Calendar, Calvin Klein Swimwear and Sisley, Horst is well and truly back in the winner's circle.
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| Dazed & Confused - September 2011 Photographer - Kacper Kasprzyk Source - models.com |
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| Marlon Texeira & Marloes Horst Vogue Espana - December 2011 Photographer - Bruce Weber Source - thefashionspot.com |
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| Intermission - Fall/Winter 2011 Photographer - Patrick Selstedt Source - thefashionspot.com |
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| Vogue Australia - February 2012 Photographer - Nicole Bentley Source - fashiongonerogue.com |
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| French Revue de Modes - Fall/Winter 2011 Photographer - Thierry Le Goues Source - models.com |
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| Sisley Campaign - S/S 2011 Photographer - Terry Richardson Source - thefashionspot.com |
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| Calvin Klein Swimwear - S/S 2011 Photographer - Sebastian Kim Source - models.com |