sports illustrated: Prada Unveiled

Arizona-born Kelly Mittendorf has been selected to front the Fall/Winter 2011 Prada campaign alongside fellow newcomers Ondria Hardin, Antonia Wesseloh, Julia Zimmer and established face Frida Gustavsson. The campaign shot by Steven Meisel showcases the talents of the four unknown models, some of whom will be making their runway debuts at the September collections. Casting director Ashley Brokaw clearly had fresh faced beauty in mind when selecting the stellar line-up for the Fall/Winter campaign. Kudos has to be given to Muccia Prada for allowing Brokaw to select complete unknowns for what is undoubtedly the campaign coup of the season. Mittendorf looks every bit the star in the making in the first images to be released and will no doubt capture the attention of casting directors and designers in the lead up to the September shows.